We Gone Exotics

One-Year Rebrand & Anniversary Experience

Brand Strategist · Event Producer
Chicago, Illinois

We Gone Exotics is a Chicago-based cannabis lifestyle brand rooted in culture, creativity, and community. As the brand approached its one-year milestone, I was brought on to lead a strategic rebrand that honored its foundation while elevating its presence for long-term growth.

My role centered on refining the brand’s visual and narrative direction — clarifying its identity, strengthening its positioning within the Chicago cannabis space, and ensuring consistency across touch points. The rebrand focused on alignment: culture forward, community-minded, and lifestyle-driven.

In tandem with the rebrand, I served as Event Producer for the brand’s one-year anniversary celebration. The event was designed as an immersive brand moment — bringing together customers, creatives, and community partners to experience We Gone Exotics beyond the product. From concept development to on-site execution, the celebration functioned as both a milestone and a statement of where the brand is headed.

This project represents the intersection of strategy and experience — using brand storytelling and live engagement to deepen connection, visibility, and cultural relevance.