Grey Goose Presents:
Summer of Spritz
Junior Event Producer
Chicago, Illinois
Summer of Spritz was a branded experiential day party presented by Grey Goose, celebrating summer culture through elevated hospitality, music, and immersive brand moments. The experience centered Black excellence, intentional collaboration, and community-forward programming while maintaining Grey Goose’s premium brand standards.
I was brought on as a Freelance Junior Producer, supporting the event from planning through execution alongside the Grey Goose team and partner ambassador Lester Richmond.
The event was hosted at Azul Chicago, a riverfront venue whose rooftop and open-air layout provided the ideal setting for a daytime spirits activation and social experience.
In my role, I supported production logistics, assisted with vendor and brand coordination, and helped execute on-site operations to ensure a seamless guest experience. I worked closely with the lead producer and brand partners to maintain consistency across all touchpoints, from setup and flow to overall presentation and guest engagement.
Summer of Spritz culminated in a polished, high-energy day party that successfully blended brand storytelling with lifestyle culture. The event showcased the power of thoughtful experiential production, teamwork, and detailed execution in delivering a premium yet accessible brand moment within the Chicago market.