Dogwalkers Pre-Rolls

National Walk the Dog Day Campaign

Assistant Brand Manager
Multi-Market National Campaign

The National Walk the Dog Day Campaign marked my first-ever national brand campaign and remains one of the most defining projects of my career. While serving as Assistant Brand Manager for Dogwalkers Pre-Rolls under Green Thumb Industries (GTI), I led this initiative from ideation through execution, owning the creative vision, strategy, and rollout in full.

Launched on 2.22.2022, the campaign spanned seven markets nationwide, activating across every participating RISE Dispensary with coordinated promotions, custom creative assets, and in-store programming. At its core, the campaign was designed to authentically connect Dogwalkers’ brand identity with community impact — celebrating dogs while giving back.

A flagship Chicago-based activation brought the campaign to life through a special event in collaboration with The Wiener’s Circle, blending local culture, brand storytelling, and experiential marketing. The activation garnered local news coverage, further amplifying visibility and cementing the campaign’s cultural relevance.

Beyond visibility, the campaign was purpose-driven: a portion of proceeds from every Dogwalkers pre-roll sold was donated to no-kill animal shelters across all partnered markets — aligning brand values with tangible community support.

This campaign was later submitted and awarded a Silver Clio Cannabis Award, recognizing its creativity, execution, and impact at a national level.

This project represents a pivotal milestone — demonstrating my ability to lead large-scale, multi-market campaigns, integrate cause-driven marketing, and translate brand identity into moments that resonate both locally and nationally.