Momenta

New Year, New You Wellness Campaign

Brand Manager
Multi-Market National Campaign

This campaign remains one of my proudest moments during my tenure as Brand Manager for Momenta, under Trulieve. Designed as a New Year wellness initiative, the campaign centered on supporting mind, body, and spirit — positioning Momenta as a trusted partner in intentional, everyday wellness.

I led the campaign from ideation through execution, developing a multi-market strategy that spanned several Momenta regions and aligned with strict regulatory requirements. The initiative included a national sweepstakes, branded wellness merchandise, and a digital content rollout that encouraged consumers to reflect on their personal wellness goals for the year ahead.

A key component of the campaign was the partnership with Ethan Zohn, whose voice and credibility helped amplify the message on a national scale. I managed the collaboration strategy, creative direction, and execution alongside trusted creative partners — ensuring the campaign felt authentic, motivating, and accessible across markets.

From concept development and influencer alignment to branded merchandise design, campaign mechanics, and cross-market rollout, this project exemplifies my ability to lead wellness-driven storytelling at scale. It reinforced Momenta’s positioning as a brand rooted in balance, intention, and everyday support — while demonstrating how thoughtful strategy can translate into meaningful consumer engagement.