Rollin Rosa Co.

Marketing Campaign Contributor · Social Media Rebrand
Chicago, Illinois

Rollin Rosa Co. is a Chicago-based cannabis accessory brand known for its signature origami rose–shaped filtered cones, blending craftsmanship, femininity, and ritual into a functional smoking experience.

In 2023, I contributed to Rollin Rosa Co.’s Women’s History Month marketing campaign, supporting a brand narrative that centered women-led creativity, ownership, and visibility within the cannabis space. The campaign emphasized celebration and representation, aligning the product with broader cultural storytelling.

In 2025, I stepped in as the Lead Strategist for the brand’s social media rebrand, overseeing the strategic shift in tone, visual direction, and content structure. This phase focused on elevating brand consistency, strengthening audience connection, and translating the product’s artistry and ethos into a cohesive digital presence. The rebrand positioned Rollin Rosa Co. as both a lifestyle accessory and a symbol of intentional consumption.

This project highlights the role of story-driven marketing and digital strategy in shaping brand perception — demonstrating how thoughtful content and platform alignment can support growth while staying true to a brand’s identity.