Rachel Pierre, MPH, MSM, FIU Alumna
“Digital marketing is powerful when done correctly but also unpredictable. I’ve seen campaigns that were expected to perform perfectly suddenly lose steam because an algorithm changed or a platform shifted the rules. What I’ve learned is that the only real stability comes from building long-term, genuine trust with your audience, whether that be through content creators or building community. When the connection feels real, the content still connects even if the platforms keep moving the goalposts.” - Pierre
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