Gina Gault, President, IWC; Special Project Manager, Instant Alliance
“Since joining the cannabis industry in 2017, I've navigated the challenging regulatory landscape that severely restricts marketing compared to the freedom enjoyed by alcohol brands. While regulations prohibit highlighting products or creating appealing content, we've transformed these constraints into opportunities by using subtle inference, engaging our community's imagination, and occasionally accepting content removal as calculated risks. These limitations have ultimately sparked meaningful innovation, turning frustration into creative opportunities that continue to shape our approach today.” - Gault
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