Coco5 Natural Hydration

Community-Centered Youth & Athletics Campaign

Campaign Strategist · Producer
Chicago, Illinois

COCO5 is a national hydration drink brand rooted in performance, recovery, and community. I partnered with the brand to develop and produce a Chicago-based campaign centered on youth empowerment and athletic excellence, using sport as both a cultural connector and a vehicle for impact.

As Campaign Strategist and Producer, I led the creative direction and execution of a locally grounded initiative that spotlighted Chicago’s young athletes — amplifying their discipline, resilience, and ambition while aligning authentically with COCO5’s performance-driven mission. The campaign was designed to feel real and representative, honoring the city’s athletic culture rather than simply marketing to it.

From concept development through production, this project balanced national brand standards with local storytelling, ensuring the campaign resonated with Chicago communities while maintaining consistency with COCO5’s broader brand identity. The result was a meaningful collaboration that elevated youth voices, celebrated athletic dedication, and reinforced the brand’s commitment to investing in the communities it serves.

This project reflects my approach to partnership-led marketing: strategy first, culture always, and impact at the center.